I am moving this thread from email (where it will get lost) to the Forum, where it can be tracked and joined by others.
Dudley Kay said:
I think Peter should do a Test Mailing to all known emails, both to catch the nixies (Undelivered) but also alert our classmates that the really, really important 50th Reunion email is about to hit their Inboxes, and maybe they want it sent to a different mail address.
We know we'll have to print this and the Questionnaire to go to the nearly 200 classmates who, incredibly, do not have an email address on file.
In terms of the suggestion for a test mailing, I have the following reservations:
It constitutes noise rather than signal: “Next week I am going to send you an important email, not like this one which was a waste of your time and energy.”
The ‘nixie’ list is a moving target and useless prospectively. It is different with each email I send to the class. What we need will be the list of those the email was successfully sent to, which we subtract from the total list, giving us the list we need to contact with postal mail.
Asking them if they want it sent to a different email address is a non-starter. I can’t change their preferred email address. To do that they either need to login at Alumni Relations and change their preferred address, or contact Alumni Relations by phone or email and request that the change be made.
Consider adding to the "signal" in the "test mailing" with an action item:
"Would you prefer to receive your Questionnaire by email and answer the questions online or to have it mailed out to you?"
This serves to let us know they received and read the email. Expect a very high "no response" rate, which would prompt us to both email and snail mail the information. This 50th Reunion item is too important to leave to chance, and the window of opportunity begins slowly but inexorably closing after March.
Repetition and plugging of known holes is the only way we will attain a relatively high response rate for The Book. This could include turning to professionals for snail mailings and follow-up emails. I'm a bit discouraged that we want to rely solely on the College information for emails, nixies, and a known portion of classmates who will not furnish their email addresses if they will be used by the College for DCF solicitations and other unwanted messages. Do you REALLY think that nearly 200 classmates do not have any type of email address? I don't.